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Email marketing, advertising and promotions are often marketing bread and butter finding and enticing customers to create sales and profit for your business.

At Cotsmill we provide assistance in building eye-catching campaigns that bring in results and allow clients to stay one step ahead of the competition.

Email. The way companies present and market themselves has changed radically over the last few years. With more consumers using internet-connected devices, digital marketing has become a crucial area of business management.

Any modern business that wants to get messages out to customers successfully can’t afford to neglect the power of technology. Traditional methods like printing and distributing leaflets have become almost obsolete.

There’s so much more you can achieve by sending company brand and product information through email. Not only can you do this at the relevant points in time – to coincide with things like sales and discounts – but you benefit from the fact that so many people have email accounts.

There’s obviously a lot of potential here. We can help you navigate through this fast moving area. 

Advertising. From Press advertising, outdoor media (OOH - or Out of Home), TV, Radio through to the rapidly growing Digital (Internet) advertising industry - GoogleAds, Facebook, Programatic, Mobile, etc - there will always be a place for advertising in the marketing plan. The choice however is bewildering and costly mistakes can be made through choosing the wrong medium. We can help guide you through what is best for you.

 

EMAIL, ADVERTISING & PROMOTIONS

Promotions. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place. 

 

Promotions can be held in physical environments at special events such as concerts, festivals, trade shows, and in the field, such as in grocery or department stores. Interactions in the field allow immediate purchases. The purchase of a product can be incentive with discounts (i.e., coupons), free items, or a contest. This method is used to increase the sales of a given product. 

Digital media, which includes Internet, social networking and social media sites, is a modern way for companies to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. 

Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilise new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, Tumblr and LinkedIn allow companies to interact with little to no cost. 

We at Cotsmill can help you come up with the most effective strategy for your organisation and support or even run the implementation.